My Journey: From Curiosity to Creativity

When I was young, I was fascinated by airplanes soaring overhead, imagining what it would be like to pilot one. But my real adventure started at home with my brothers. As kids, we would build toy cars and helicopters from scrap parts—old radios, remotes, and any vintage devices we could get our hands on. We weren’t just playing; we were experimenting, creating, and pushing the limits of what was possible with what we had.

That early passion for building and problem-solving shaped our paths. My elder brother became an engineer, my younger brother pursued electrical engineering, and then there was me—the maestro (lol). I studied computer science because, at the time, it was the closest thing to a fusion of creativity and technology. It gave me the perfect platform to explore my curiosity and develop innovative solutions for the future.

After high school, I found myself drawn to the world of design, branding, and digital experiences. My journey started in experiential visual design while in university, where I secured an internship as a UI/UX designer. During this time, I also ventured into front-end design, and the more I learned, the more my curiosity grew. I spent that period experimenting with various companies—designing their logos, developing brand identities, and working on event branding. Each project was an opportunity to refine my craft and understand how creativity and strategy could shape perceptions, influence decisions, and forge powerful connections between brands and their audiences.

Driven by my passion for problem-solving and innovation, I delved into UI/UX design, branding, and web development. I have worked with and branded numerous companies, including Sapphital, Chrestle, ZehiTech, Cyanwox, and over 100 agencies, blending creativity, strategy, and technology to craft impactful digital solutions. From designing intuitive mobile apps to developing platforms that transform businesses, my mission has always been to create experiences that inspire, engage, and drive real change. Today, as a designer, entrepreneur, and problem solver, I continue to push boundaries—helping brands tell their stories and shaping the future of digital

Betting on myself

The COVID-19 pandemic in 2020 became a turning point for me—a period of deep reflection and self-discovery. During that time, I realized just how crucial design is in shaping user experiences and driving product success. With a renewed focus on product design and web development, I immersed myself in constant research, learning, and experimentation. My curiosity led me to explore AI and its role in enhancing digital experiences, pushing me to refine my skills and approach every project with a problem-solving mindset.

In 2021, I worked with Sapphital, helping to shape its digital learning experience and brand identity. Around the same time, I collaborated with Chrestle and other agencies, refining their visual presence and digital strategies. I also led the branding and product design for SiteCliq, enhancing its digital footprint and user experience. As my expertise grew, I took on more challenging projects, spearheading branding and product design efforts for ZehiTech and Cyanwox. Through these experiences, I’ve helped businesses scale, improve user engagement, and create digital solutions that drive real impact. Today, I continue to lead teams in designing, building, and launching innovative products that bridge creativity, technology, and strategy.

Today, I wear many hats—product designer, web designer, UX researcher, and problem solver. My mission goes beyond just building products; I create experiences that are intuitive, functional, and emotionally resonant. I am deeply passionate about the intersection of design, people, and technology, constantly exploring new ways to craft solutions that not only meet user needs but also leave a lasting impact. Every project I take on is driven by a desire to make a difference—shaping digital experiences that are innovative, inclusive, and built for the future.

My motivation

I’m driven by the joy of bringing people together, building meaningful relationships, and creating unforgettable experiences. Whether through events or digital interactions, I thrive in spaces where I can foster connections, spark conversations, and cultivate a strong sense of community. For me, it’s not just about design—it’s about creating moments that leave a lasting impact.

Witnessing the impact of these connections and the positive energy they create inspires me to keep designing experiences that bring people closer, foster collaboration, and leave a lasting impression.